| Titre : | Pathways to Quitting E-cigarettes Among Youth and Young Adults: Evidence From the truth® Campaign (2024) |
| Auteurs : | Jennifer M. Kreslake, Auteur ; Kathleen Aarvig, Auteur ; Michael (Shiyang) Liu, Auteur ; Donna M. Vallone, Auteur |
| Type de document : | Article : texte imprimé |
| Dans : | American Journal of Health Promotion (Vol. 38, n° 7, septembre 2024) |
| Article en page(s) : | pp. 930–937 |
| Langues : | Anglais |
| Catégories : | |
| Résumé : |
"Purpose
This study examines the pathways through which e-cigarette users’ awareness of the truth® campaign influences e-cigarette use frequency over time. Design and Setting Data included four waves (2020–2023) of the Truth Longitudinal Cohort, a probability-based, nationally representative survey. Participants The analytic sample was 15-24-year-olds who reported current e-cigarette use at baseline (N = 718). Wave-by-wave retention rates were 64% to 69%. Measures Respondents’ cumulative awareness of truth® ads was calculated (Waves 1–2). Strength of agreement with campaign-targeted attitudes was measured on five-point scales (Wave 2). The outcome was change in the 4-level frequency of e-cigarette use (Waves 2–4). Analysis Latent growth structural equation modeling examined the pathway from cumulative ad awareness to the frequency of e-cigarette use via campaign-targeted attitudes. Results Model fit estimates identified a three-step pathway by which awareness of the campaign reduced e-cigarette use. Ad awareness was significantly associated with stronger campaign-targeted attitudes: perceived risk (β = .20, P Conclusion Greater truth® anti-vaping ad awareness strengthens campaign-targeted attitudes among current users, increasing perceived norms against e-cigarette use and reducing use over time." |
| Catalogueur : | RESOdoc |
Exemplaires (1)
| Cote | Code-barres | Support | Localisation | Disponibilité |
|---|---|---|---|---|
| RESO A.19 | RE65682692 | Bulletin | RESOdoc | Consultation sur place Disponible |
