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Titre :
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The Effectiveness of Empowerment Versus Fear Messaging on Sugary Beverage Consumption Intentions Among Young Adult Latinas (2025)
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Auteurs :
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Mi Zhou, Auteur ;
A. Susana Ramírez, Auteur ;
Dean Schillinger, Auteur ;
Sandie Ha, Auteur
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Type de document :
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Article : texte imprimé
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Dans :
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Health Education & Behavior (Vol. 52, n° 6, décembre 2025)
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Article en page(s) :
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pp. 701–706
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Langues :
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Anglais
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Catégories :
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EMPOWERMENT
BOISSON SUCRÉE
LITTERATIE EN SANTE
MARKETING
CHANGEMENT DE COMPORTEMENT
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Résumé :
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"Excessive sugar-sweetened beverage (SSB) consumption poses a significant public health concern, particularly among historically marginalized populations targeted by industry marketing. This study compares the effectiveness of empowerment-based versus fear-based messaging on individual sugary beverage consumption intention and critical health literacy among Latinas aged 18 to 29 years (N = 231). Participants were randomized online to view either an empowerment-based video highlighting the risks of sugary beverage consumption and the beverage industry’s manipulative practices or a usual care fear-based video centering on individual behaviors and risks. Between- and within-subject analyses were conducted using analysis of variance (ANOVA) and repeated ANOVA. Results revealed that empowerment-based messages were perceived as more effective (p
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Catalogueur :
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RESOdoc
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