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Article : texte imprimé

Effects of exposure to direct-to-consumer television advertising for statin drugs on food and exercise guilt

KRUGER C. |

Dans Patient Education and Counseling (Vol. 98 n° 9, Septembre 2015)

ObjectivePharmaceutical direct-to-consumer advertising (DTCA) is widely prevalent on US television. This study tests the relationship between estimated exposure to DTCA for statin drugs, which often feature mixed messages about the efficacy of d[...]

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