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Presenting efficacy information in direct-to-consumer prescription drug advertisements

O’DONOGHUE A. |

Dans Patient Education and Counseling (Vol. 95 n° 2, Mai 2014)

ObjectiveWe evaluated whether presenting prescription drug efficacy information in direct-to-consumer (DTC) advertising helps individuals accurately report a drug's benefits and, if so, which numerical format is most helpful.MethodsWe conducted [...]

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