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“I Believe in Santa Claus” and Ozempic: A Foucauldian Discourse Analysis of Holiday Health Advertising

Phillip Joy, Auteur ; Meredith Bessey, Auteur ; Linda Mann, Auteur |

Dans Qualitative health research (Vol. 36, n° 12, octobre 2026)

"This study examines the weight-related discourses in holiday advertising for Ozempic, a prescription drug originally developed for diabetes management but now widely marketed for weight loss. Sponsored Facebook advertisements for Ozempic were c[...]

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